Googles Zagat Dishes Up a Fresh App, Trenching 30 -Point Scale

Zagat, the restaurant guide known for including quotes from clients, is getting rid of its classic 30 -point rating scale in favor of a more streamlined system that will incorporate Google Maps and Search into a redesigned, more personal mobile app.

From now on, reviews will be based on a five-tier system, ranking restaurants on a scale from poor to perfection, instead of asking diners to differentiate between a rating of 21 or 22 in multiple categories. The new app, available first on Apple Inc.s iOS, will have a sleeker design that reflects the sparse simplicity of Google, which bought the dining guide in 2011 for $151 million. The changes will also put Zagat in line with competing digital reviewers like Yelp Inc. and TripAdvisor Inc.

We thought it was time to cook up an update to our iOS app to provide our foodie fans with the freshest, more relevant content — while on the go, according to a Zagat blog post Tuesday.

The popular Zagat guide started as a New York-based newsletter more than 35 years ago, and became well-known for its narrow, burgundy volume, eventually expanding to many other major U.S. cities and even London and Toronto. But after surveying clients, Zagat found that many of them favor a more straightforward style. With Googles smarts, the new app will now encompasses the entire U.S ., with deep dives in about 40 cities.

Read more: www.bloomberg.com

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